Twice a week, almost like clockwork, I head to the dojo to continue working toward my black belt in Kenpo Karate. I probably have at least another year and a half before I’m ready, but I diligently keep learning new self-defense techniques and forms, working on perfecting my strikes and kicks.
As a bit of background, Kenpo is a system of self-defense based on logic and the scientific study of movement. By studying motion in all its nuances, Kenpo provides both maximum efficiency (no wasted time, movements, or energy) and maximum effectiveness (speed, power, focus).
The concepts of efficiency and effectiveness easily translate from the martial arts to the business world. Less waste and greater focus are mantras that organizations have embraced, especially when the economy is contracting. In order to be more efficient, learning more about your business and customers should be top of mind. The more you understand and connect with your customers, the more effective your marketing message will be.
You can also apply Kenpo concepts to market research. Take the “marriage of gravity” principal, for example. Marriage of gravity simply states I’m going to use gravity’s force–which is keeping me held to the earth–to increase the power of my vertical strikes. Thus, when I do a downward strike, I make sure my entire body settles down along with my fist or elbow. This is especially useful for folks like me who are rather petite…we need all the power we can get. You as a business owner need as much power behind your marketing as well. Market research will give you that power.
With respect to market research, your ‘marriage of gravity’ force would be how much you know your customers. You know what’s important to them and, hopefully why they purchase your company’s products and services. Using this knowledge will make your research–whether it’s a post-purchase survey, a focus group, a forum poll–more effective and engaging thereby making them more ‘powerful’.