What is it that compels researchers to anthropomorphize objects? I recently took the survey below asking me to give personality traits to cereal…yep, cereal.
I understand from an advertising point of view that the client would like to learn what respondents associate with a particular cereal brand, but sorry, a cereal brand is not “Intelligent, Independent, Approachable, or Trendy”. It’s cereal. Oats and flakes. Nothing more.
OK, maybe ‘Healthy” would be a more appropriate choice…
So, what about assigning descriptions that actually fit the product? Then I could rate a cereal brand on being healthy, convenient, vitamin-rich and other characterizations that fit the product.
Not “Fun”…breakfast really isn’t all that much fun.