About Pallas


Lisa Horwich founded Pallas Research Associates to remove the mystery from market research and help businesses make smarter decisions. With over fifteen years of marketing and consulting experience in IT, manufacturing, and service businesses, Lisa pulls from this wide knowledge base when helping you understand your research data. She has spent the last nine years focusing on strategic market research for a prominent software manufacturers, as well as helping local service businesses and non-profits learn more about their customers through surveys.

In her spare time, Lisa trains in Kenpo Karate and incorporates some of the philosophies of Kenpo in her everyday work. She is a book enthusiast that has traveled extensively, but she is very happy to hang out in the Pacific Northwest and ride her scooter–especially in the summertime.